2012 May
2012
The Future of Research Through Gaming
The below article was said by RW Connect this week to be the websites most read article, which is where this first appeared. We thank RW Connect for allowing us to share this piece here. I originally wrote the white paper behind the article for CASRO Online, 2011, before I knew I would later go [...]
Breathing new life into old ideas: From the Soviets to McCandless
Written by Betty Adamou November 3, 2011 In a recent trip to the ESOMAR 3D conference in Miami, I took some time to visit the Wolfsonian Museum. As well as being a brilliant collection of artwork, sculpture and post-modern advertising, they have a library on their lower floor which displays some very old published books [...]
2012
Don’t be a Misfit! Game your Marketing
Written by Betty Adamou December 8, 2011 Misfits is a hugely popular TV show here in the UK hosted by Channel 4′s cool, younger channel ‘E4′. It’s about 4 young people who have to take part in Community Service (which is reserved as a punishment for young petty criminals here in the UK) and through [...]
2012
Last Weeks Eurogamer Expo – a report from Oscar North
Written by Betty Adamou September 27, 2011 Oscar North is a student in London studying Computer Science with Games Technology and is currently doing a one year internship developing Research Games for Research Through Gaming Ltd. He has been a video game addict since the age of 2 and started making his own hobby games [...]
2012
‘Gamification Graduation’ and other University Course-Games
Written by Betty Adamou October 17, 2011 I was thinking not so long ago, how most people I have met in Market Research just ‘found themselves’ in the industry without growing up aspiring to be researchers or indeed taking any University courses to qualify them and yet, there are now Market Research educational courses and [...]
2012
Learn to Drive! A new game for me and other wannabe drivers
Written by Betty Adamou October 25, 2011 To drive, I am told, can give a wonderful sense of freedom to the driver. Many believe the car is an extension of the self, in which the vehicle is accessorized in a way which reflects the owner. Unfortunately, I have never had the urge to drive a [...]
2012
How life is like (or unlike) a game
Written by Oscar North October 26, 2011 By Oscar North. Oscar is an Intern working at Research Through Gaming Ltd as a Research Game Developer. He is studying at the City University London. “Are you winning?”. A question I was often asked as a youngster playing video games. “No… I’m playing Mario. I’m doing well [...]
2012
What the hell is Gamification?
Written by Betty Adamou August 2, 2011 If you are like most people you’ve probably arrived at this page in the hope of finally being able to understand what this word (which doesn’t quite sound like a real word) ‘Gamification’ means and are wondering why you’ve started to hear about it almost out of nowhere. [...]
2012
Pottermore: Gamification gives you more – A case study.
Written by Betty Adamou August 7, 2011 The Harry Potter books and movie franchise has made millions of people extremely happy across the world and of course has made JK Rowling a bob or two, but in answer to many peoples hopes, there is more coming from Harry Potter – not another book or movie [...]
