Gamification

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Computer Games Aiding Stroke Victims

Extending our ability to create games beyond the realms of market research is something we feel very strongly about at Research Through Gaming. Having already begun working in the academic sector with the IMPRINTS project, we are constantly on the look-out for ways in which our skills can aid other projects looking to use games [...]

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Gamification: Running away from Zombies, Excel & boredom

Games can be the ultimate way of turning tedious tasks into something more fun. After all isn’t this what Mary Poppins was trying to teach us when she used her somewhat strange poltergeist powers to tidy up Jane and Michael’s bedroom? Using myself as an example: I often find myself trying to do more exercise. [...]

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IMPRINTS Futures project: First Blog

Hi everyone! This here is the first blog I am writing in relation to the IMPRINTS Futures project that Research Through Gaming have been asked to explore the potential of our ResearchGames for. It’s a very exciting time for us and a hugely interesting study! Some of you may have already seen a Facebook post [...]

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In the words of Rihanna, please don’t stop the music

Rihanna is on to something. But she doesn’t realise it’s surveys. If only she knew. I’m not too sure if there’s any organization out there which specializes in the psychology of music with research generally and/or in online surveys but if not, then I definitely will. Music is synonymous with emotions and music has been [...]

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The Future of Research Through Gaming

The below article was said by RW Connect this week to be the websites most read article, which is where this first appeared. We thank RW Connect for allowing us to share this piece here. I originally wrote the white paper behind the article for CASRO Online, 2011, before I knew I would later go [...]

Don’t be a Misfit! Game your Marketing

Written by Betty Adamou December 8, 2011 Misfits is a hugely popular TV show here in the UK hosted by Channel 4′s cool, younger channel ‘E4′. It’s about 4 young people who have to take part in Community Service (which is reserved as a punishment for young petty criminals here in the UK) and through [...]

‘Gamification Graduation’ and other University Course-Games

Written by Betty Adamou October 17, 2011 I was thinking not so long ago, how most people I have met in Market Research just ‘found themselves’ in the industry without growing up aspiring to be researchers or indeed taking any University courses to qualify them and yet, there are now Market Research educational courses and [...]

Learn to Drive! A new game for me and other wannabe drivers

Written by Betty Adamou October 25, 2011 To drive, I am told, can give a wonderful sense of freedom to the driver. Many believe the car is an extension of the self, in which the vehicle is accessorized in a way which reflects the owner. Unfortunately, I have never had the urge to drive a [...]

How life is like (or unlike) a game

Written by Oscar North October 26, 2011 By Oscar North. Oscar is an Intern working at Research Through Gaming Ltd as a Research Game Developer. He is studying at the City University London. “Are you winning?”. A question I was often asked as a youngster playing video games. “No… I’m playing Mario. I’m doing well [...]

What the hell is Gamification?

Written by Betty Adamou August 2, 2011 If you are like most people you’ve probably arrived at this page in the hope of finally being able to understand what this word (which doesn’t quite sound like a real word) ‘Gamification’ means and are wondering why you’ve started to hear about it almost out of nowhere. [...]