Extending our ability to gamify beyond the realms of market research is something we feel very strongly about at RTG. Having already begun working in the academic sector with the IMPRINTS project, we are constantly on the look-out for ways in which our skillset can aid other projects looking to use the field of gamification [...]
We like what we like. That’s usually how it goes, but when somebody asks you why you like it – that question can either stop you in your tracks to deeply ponder all the intricate reasons that you like something, or the answer can instinctively rise fast above like a firecracker shot into the sky [...]
Games can be the ultimate way of turning tedious tasks into something more fun. After all isn’t this what Mary Poppins was trying to teach us when she used her somewhat strange poltergeist powers to tidy up Jane and Michael’s bedroom? Using myself as an example: I often find myself trying to do more exercise. [...]
Simon Butcher, a data guru working in research and a ‘Twitter friend of mine’ (we’ve actually never met face to face) is moving to Australia and has honoured us with his ENTIRE games collection. A couple of months ago, he sent me a message on Facebook to ask if I would like 16 retro and [...]
I’ve recently been designing a ResearchGame about the future at Research Through Gaming for an Academic Client. A future in which the player has to depict what they think 2030 will be like. This is a very tricky brief as from a design stand point, I don’t want to influence the player with themes of [...]
I was given the brief this week of coming up with a Valentine’s Day promotion for RTG. ‘A game?’ I surmised. Would it be possible to create an old-school game that I could custom design into something enjoyable? How hard could it be? These days, nearly anything is achievable by asking Google those magic words [...]
Anything ‘game’? I sat there, my eyes searching the empty space between my head and the ceiling looking for an answer, trying to understand my new brief and how I could make it engaging. Could I explore what makes gaming so addictive; its very foundations? The elements that bring us into the realms of a [...]
I’ll just start it off with…I’m on a mission. And that is to establish clear terminology and develop a conceptual definition for the elusive notion of play. As I dip into the sea of research that’s available, I need to first ask myself, who are the main players? By looking at an array of disciplines [...]
Hi everyone! This here is the first blog I am writing in relation to the IMPRINTS Futures project that Research Through Gaming have been asked to explore the potential of our ResearchGames for. It’s a very exciting time for us and a hugely interesting study! Some of you may have already seen a Facebook post [...]