By Paul McGhie

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It’s no secret that I am a horror fan – I’m currently making a horror film, for starters. So when I was asked to put together a gamified ad campaign for Research Through Gaming earlier this year, I found my love of horror coming to the forefront.

We needed a game that showed off what our company does and how it does it. Our mission is to create more engagement than you would find in other types of primary research and surveys. So, I thought to myself, if the regular type of survey is considered boring by the respondents taking it, maybe we should create a game where we turn them into engaged respondents, or Playspondents as we like to call them.

research rescue

Being the creative director, I had to imagine what a bored-looking respondent would look like in our game. Suddenly, I heard a loud knocking from somewhere… BOOM! BOOM! I turned around to see a figure at my window. His skin was a pale blue, his yellow eyes bulged from his skull. He let out a low shrill and threw his arm against the glass again. BOOM! BOOM!

“Zombies!” I cried!

“Of course, the respondents should look like zombies!”…

All work and no play makes Jack a dull boy. All work and no play makes Jack a dull boy.
All work and no play makes Jack a dull boy. All work and no play makes Jack a dull boy.
All work and no play makes Jack a dull boy. All work and no play makes Jack a dull boy.
All work and no play makes Jack a dull boy. All work and no play makes Jack a dull boy.
All work and no play makes Jack a dull boy. All work and no play makes Jack a dull boy.
All work and no play makes Jack a dull boy. All work and no play makes Jack a dull boy.
All work and no play makes Jack a dull boy. All work and no play makes Jack a dull boy.

… where was I?

dawn-of-the-dead-1978

Oh yes, zombies, or more appropriately, Rezzies! and so Rezzzpondents was born. Born out of my absolute love for the zombie genre, born out of my love for the George A Romero ‘Living Dead’ films.

In Rezzzpondents, you play a researcher on the run from his disengaged respondents. Using the tools that Research Through Gaming offers you, you have the chance to wake the Rezzies up and turn them into engaged Playspondents. But be warned! The Rezzies are intent on catching up with you, falling asleep on top of you and drooling all over your nice suit… and no researcher wants that now, do they?

Rezzzpondents can be played here. Happy Halloween!

All work and no play makes Jack a dull boy. All work and no play makes Jack a dull boy.
All work and no play makes Jack a dull boy. All work and no play makes Jack a dull boy.
All work and no play makes Jack a dull boy. All work and no play makes Jack a dull boy.
All work and no play makes Jack a dull boy. All work and no play makes Jack a dull boy.
All work and no play makes Jack a dull boy. All work and no play makes Jack a dull boy.
All work and no play makes Jack a dull boy. All work and no play makes Jack a dull boy.
All work and no play makes Jack a dull boy. All work and no play makes Jack a dull boy.

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