“After hearing about Research Through Gaming I decided to check out the website and some of the papers and articles that Betty has written. I found it all really exciting! I think it is absolutely fantastic that Betty and RTG are championing a fresh and inspiring approach to research. It is also really refreshing to see some new, young faces at the forefront of the industry. This can only change research for the better and I can’t wait to see how RTG continues to develop. ” Debbie Lemon, CEO and Founder, Lemonaid Research ltd.
“Truth is Betty, embodies that certain something we all had once and somewhere along the road its been dialed down a bit in each of us. Betty still has it.” – George Rassias, Ontario Lottery and Gaming Corporation
Everyone once in a while you meet someone whose energy and passion for their work inspires you. Betty Adamou and her company, Research through Gaming, have brought real value to our members and the industry at large through her blogging, hosting of events and continuous support of our initiatives. RTG is without a doubt one of our key “go to” Gamification partners and we look forward to future collaborations with them! - Erika Harriford-McLaren, Strategic and Corporate Communications Manager, ESOMAR
“RTG is a fantastic concept and Betty’s commitment towards nurturing new talent is inspirational. Not only does she give students the opportunity to work within this incredibly competitive industry, she encourages their creativity and innovation, she instils a culture of autonomy to manage their own projects and teams, and commits to professional development through skills enhancement and working abroad, all in an entrepreneurial and positive environment.” - Donna Davies, Work-based Learning Advisor City University London
“Occasionally we are all blessed with meeting true visionaries; people like Steve Jobs, Mark Zuckerberg, etc.. before they become household names. Betty is one of those people. Her uncompromising vision, enthusiasm, and ambition WILL transform the way market research is conducted one way or the other. I have no doubt that within 5 to 10 years she will rise to the top as one of the great success stories of not just market research, but of the emerging culture of consumer engagement we find ourselves in. If you don’t know Betty you should; one day you’ll be able to say ‘I remember her when…” - Leonard Murphy, CEO BrandScan360
“I’ve seen a video of one of your Research Games, and this innovative idea is fantastic. No one wants to spend their precious time answering boring questions, this lets the consumer feel part of the research with the added element of fun.” -A community member from IdeaScale – Insights Innovation Competition
“Your presentation was fantastic – it was definitely a highlight! I’d say that your presentation was a smashing success – and caused the most talk among the attendees. ” - Sandy Jenzen, Ipsos for NetGain6 MRIA Conference
“A novel idea allowing targeting to specific groups with game ideas that appeal to the right people.” - Community member from IdeaScale – Insights Innovation Competition.
“I am most impressed with this idea!” - A community member from IdeaScale – Insights Innovation Competition.
“Research Through Gaming is the product of MR wunderkind one of the industry’s brightest young researchers. She has been hard at work for months now in prepping the launch of her new company and their first game, and it has finally arrived! Last week she debuted “Pimple Crisis”, a totally interactive research game. I’ve been privileged to get a glimpse of some of the other things Betty and her team are working on and I can tell you that they are poised to make research games a viable method. The imagination, innovative spirit, and understanding of the requirements of researchers that form the foundation of their efforts are a sure recipe for success, and based on the movement into this area from companies outside of the market research space I believe that brands will be increasingly embracing this mode.” -Lenny Murphy, CEO of BrandScan360 on the GreenBook blog
“I think the innovative use of research by appealing to the key demographic on their terms will prove to be revolutionary. I will be following your success with keen interest!” -Gareth Jones, Captain of Innovation, Welsh Innovation Centre for Enterprise
I am impressed and I am convinced this is innovation in action. So now I have to convince others! I will be your ambassador here!” - Kevin Wynne, Account Director, FigureHeads
Betty is a passionate visionary and a talented young researcher. Since the beginning I have encouraged her to go ahead with Research Through Gaming and in short time she has proven how far they can go. Congratulations Betty! It is a pleasure working with you and the RTG team!- Adriana Rocha, CEO and Founder, ecGlobal Panels
The MR Web write up on Research Through Gaming’s launch can be found here.