Nuances, Nursery Rhymes and Elephants on Acid

Jul 20, 2011 by Betty Adamou Have you ever been in a bad mood? Yes, I hear you cry. Some of you may be in a thunderous mood right at this minute, in which case the way you read and receive this very blog post can be different to someone else. Others may be in a great...

The Evolution of Language

The Evolution of Language Betty Adamou After watching Adam Deacon’s Anuvahood in the cinema the other night (Twitter users: @Anuvahood or @RealAdamDeacon – also star of Kidulthood) I joked endlessly with my cousin on the way home. The story was about a culturally...
An Introduction to Market Research: An Evolving Map

An Introduction to Market Research: An Evolving Map

Jun 24, 2011 Betty_Adamou Many of you reading will be like me, finding yourself working in MR, happy working in MR, but had no idea how big the industry was before you entered, and growing up aspiring to work in something completely unrelated! The infographic below...

What is Gamification?

Written by Betty Adamou August 2, 2011 If you are like most people you’ve probably arrived at this page in the hope of finally being able to understand what this word (which doesn’t quite sound like a real word) ‘Gamification’ means and are wondering why you’ve...