We know your Frequently Asked Questions and here are answers to 9 of them!
More questions? Email our friendly experts at firstname.lastname@example.org or tweet with us at @RTG_Ltd
Q1. What is a Playspondent™?
Lady Gaga has Little Monsters. Taylor Swift has her fanclub of 'Swifties'. Even Justin Beiber has his 'Beliebers'. But before naming your fanclub became fashionable, Research Through Gaming had 'Playspondents!' A Playspondent is a research participant playing one of our ResearchGames, another word and research methodology invented by our Founder. Are participants game players? Are they research participants? Both! The platform is both a game and research tool!
Q2. Can I use Game-based research methods for ALL age groups? Or is it just for children?
Game-based research is a great tool for ALL age groups. It boils down to great design and robust software so that people as young as 6 or as experienced as 98 can easily access and participate. In a quantitative study validated by an academic client, every age group had equally high response and engagement rates.
Q3. Is Game-based research suitable for all types of projects? Could I use it for any kind of research?
Absolutely. From business insights to primary research, from concept testing and ideation, to employee engagement. We provide research solutions catered to your needs. As a team of fantastic designers, we've catered for projects as different as governmental, social, academic and typical market research projects to gain the insights our clients need. Our CEO and founder Betty Adamou, has created ResearchGames™ for qualitative projects such as face-to-face focus groups with children and adults, and together with our team, we have designed quantitative, online ResearchGames™ for product development, ideation, ad and brand testing, max diff, to much less conventional projects such as understanding how people feel about forms of identification in the future. There is not one project that we haven’t been able to improve with our methodology. Just take a look at some of the respondent reactions we’ve had from previous studies.
Q4. How do I see my data? Is it different?
Q5. Who do you work with? Does Research Through Gaming work with agencies or brands?
The answer to that is a fairly simple one; we work with both. From FMCG brands like The Campbell’s Soup company to academic clients like IMPRINTS Futures, to Price Waterhouse Coopers and Kantar Health and MESH The Experience Agency, we have, and do, work with any company that requires engaging and innovating research which we can provide through our game-based methodologies, because let's face it, EVERYONE needs higher participant engagement, better quality data for insights that will drive business decisions in an ever increasingly competitive marketplace. So if you want to stay ahead of the curve and partner up agency to agency style, we're your man. If you're a brand looking to outsource your research project to an innovative agency that will act as a flexible partner and evolve with your needs, then that's us.
Q6. What kind of tech do you use to create Game-based research?
f it’s online, or via mobile devices, we use our own. Since the day Research Through Gaming started, we were building our very own ResearchGame engine and Data Collection system. Why? Because there simply wasn’t an existing game engine or data collection system at the time, or indeed now, which we could pay a license for to allow us to carry out the functions we wanted for research data to be captured from games. So we built our own. Our Game Engine and Data Collection system are completely unique to Research Through Gaming. If we’re creating a ResearchGame for an offline qualitative research study, such as a hall test or focus group, then we don’t need to use our Game Engine to create those – we use our design skills and existing library of ResearchGames for face-to-face use. Get in touch with us to find out how we can help you with your offline qual projects and hear about some of the ResearchGames we have.
Q7. Aha! But I bet you guys are really expensive, aren't you!!
Q8. How can I speak to Research Through Gaming about my project and pricing?
Well, this isn't so much a question as a way to get you reading this to try and get in touch with us, because we want your business. This was placed here as a 'call to action' as web developers call it, but I'm sure you knew that already. Don’t worry, we won’t make you fill out a form. Just call us on +44 (0)207 887 2241 or email us at email@example.com and a real human being will reply to you. If you were feeling casual, you could always send us a message on our Twitter page or even our Facebook page (and yes, some clients have done that before). And that's ok with us.
Q9. Wait! I forgot to ask. Where is Research Through Gaming based?
Like so many innovative start-ups, we started from a bedroom working from laptops on beanbags and beds to get things done. But we didn't stay there, because it got a little cramped as we grew. We’re now based in a lovely office in London, and even have a little river near us now. It's really nice (come by for a coffee!) But as a company providing what is essentially software, that means we have a worldwide reach at the touch of a button. And that’s the great thing about making ResearchGames and Gamified surveys. Because they're all online, each one has a unique URL link, our Playspondents can be in Mumbai or Miami, click the link to the game, and take part wherever they are, and wherever you are.
Got a question that’s not on here? Then feel free to contact us by phone or email to speak to us so we can help you.
Call + 44 (0) 207 884 2241 or email firstname.lastname@example.org