Our invention of ResearchGames™ and innovative use of Games for Research
has brought us hugely appreciated recognition

from frequent invitations to Keynote and contribute to journals, articles and books, and interviews with radio stations and newspapers, we’ve been happy to share our work all over the world.

Check out some of our press coverage and interviews below.

VideoGame website Game Skinny writes about us!

Game Skinny, a website home to the latest news in the games industry, blogs and reviews,  is one of our faves here at RTG as a go-to place for us to check out the latest titles. It’s a site written by players, for players, and saw a $2m investment to expand it’s already-popular website. Imagine our excitement then when we found that we were the subject of one of their articles!

One of the main contributors to the site, H.C. Billings, took part in one of the ResearchGames™ we created for the Campbell’s Soup company (which then resulted in the new Campbell’s Go product, which you may have heard of). GameSkinny writes: “The way I look at it, in a time of decreased attention span and a higher desire for reward, companies like Research Through Gaming are simply bringing slightly antiquated research techniques into the 21st century…I could not possibly be more thrilled to find similar game-based research opportunities in my email inbox in the future.”

Thank you GameSkinny for the fabulous review!

Read the full Game Skinny article here

Interview with EMAWW: the Emotions Matter podcast

We were interviewed by EMAWW – the popular ‘Emotions Matter’ podcast, about how our ResearchGames evoke context-based emotion for research insight. This was one of the more personal interviews given by our founder, Betty Adamou, who shares insight about how she started RTG, and the importance of creating a place of sanctuary in our lives. In sharing the podcast, our interviewer Monique wrote For all the creatives and entrepreneurs on LinkedIn, have a listen to my latest EMOTIONS MATTER PODCAST interview with Betty Adamou, who is a driven, passionate, and highly creative innovator for helping businesses reach out to their clients by way of videogame research. Above all else Be Inspired!”. We thank Monique for her kind words, great questions, and a big thanks to the EMAWW podcast team! 

Listen to the interview

Interview with +7 intelligence podcast - a podcast about how games impact people

In early 2017, our Founder and Chief ResearchGame designer, Betty Adamou, got an email about interviewing her for a new podcast called +7 Intelligence – How Games Impact People. Such an important subject got us really excited! We carried out the interview earlier this year with the podcast host and founder, Ches Hall, and we’re pleased to announce it’s now released! Listen in to hear us talk about the benefits of games and gamification in research, how we go about designing our work, and how ResearchGames can help business avoid costly mistakes.

Listen to the interview

Space Doctors writes up about Betty Adamou's Lunch&Learn session on Game-based Research

Innovative MR agency Space Doctors has written up a review of our CEO & Founder, Betty Adamou, and her recent Lunch & Learn visit at their Brighton office, where she taught their talented team all about Games for Research.

What they had to say was lovely, and we thank them for their kind feedback: “Beyond the joy of listening to someone profoundly knowledgeable talk about something that they are admirably passionate about, Betty’s work highlights the potential for ever greater engagement and enjoyment through research.” Read more of what Space Doctors took from our Lunch & Learn Session by reading the whole blog.
Research Through Gaming’s Lunch & Learn sessions are available face-to-face or over web-conferencing. Just get in touch with us to set a date and find out more.

Read the blog here

Interview with BOSS Academy Radio

Our CEO & Founder Betty Adamou was interviewed by radio host Paul Kirsch for B.O.S.S. Academy Radio (BOSS stands forBusiness Ownership Success Strategies) based in the USA. Paul found out about Betty and our work here at RTG through her interview earlier on in the year with Bob Lederer. Paul was extremely complimentary about RTG and our pioneering work in developing games for research, and in an in-depth interview with Betty, asked her how she got started, who we’ve worked with, and what we do, and why it works. We thoroughly enjoyed being interviewed by Paul and thank him for all his interesting questions!

Listen to the interview

Betty Adamou's future-projections for Research News magazine


Research News Magazine asked our CEO & Founder, Betty Adamou, what she felt were the challenges and opportunities for the survey in the next 3-5 years. Here is what she had to say:

Read the full article here

Betty interviewed by Bob Lederer for the Research Business Daily Report


In August 2015, Bob Lederer, Director of RFL Communications, which has been commentating and reporting on the Market Research industry for 20+ years, interviewed our CEO & Founder, Betty Adamou. In this interview, Bob asks all the ‘FAQs’ we’re often asked by clients, and dare we say, ‘fans’ who are interested in our concept of ResearchGames. Bob also waxes lyrical about RTG on and off the record, saying that we’re one of the most innovative methodologies/technologies he’s seen in years. We thank Bob for giving us the opportunity to share our work!

Listen to the interview

Interview with local Newspaper on Female Entrepreneurship


On Fri 18th September, our CEO & Founder, Betty Adamou, will be hosting a workshop in her local area of Enfield, in North London, to give her fellow Female Entrepreneurs a 10 step guide into building a personal and business brand in order to increase visibility and sales. One of the Enfield local newspapers was so intrigued by the workshop that they decided to interview Betty over the phone and asked her where her motivation for the workshop came from, role models in her own life, and taught the journalist, Shafi, all about the Imposter Syndrome. If you’re interested in attending Betty’s workshop, sign up and come along! Check out the Eventbrite website to book your tickets here.

Read the article online

Acumen Fieldwork writes up about RTG's Guest Lecture


Our CEO & Founder, Betty Adamou, was kindly invited to speak at the Acumen supported B.I.G. Northern Forum in Manchester, where they noted that it was ‘their biggest crowd, ever’. Adamou shared our work in Game Based Research and our ResearchGame™ case-studies. She also established the differences between Games & Gamification for research in this well-reviewed talk. If you’re interested in your own guest lecture, Lunch & Learn session or something else so you and your team can learn about game-based research methods, just get in touch.

Read their blog online

Our Founder Betty Adamou
named in Top 10 Market Researchers

Ray Poynter, of The Future Place, NewMR and Vision Critical University writes about 10 ways that market researchers and insight professionals can survive and thrive in today’s changing environment in his new ebook, The Smarter Researcher. In his post on the Vision Critical Blog, he set out to highlight 10 market researchers he felt exemplified the tips in his book. As well as Betty Adamou, Lenny Murphy of GreenBook, Fiona Blades of MESH Experience, Jeffrey Henning of Researchscape International and Sue York (co-founder of NewMR) as well as others. We thank Ray for his recognition and we also feel Ray himself should be added to the list!

Read the full list here

Betty Adamou
named 1 of 7 Women Shaping the Future of Market Research

In early 2015,  seven women who are shaping the future of Market Research were named on Quirks. Female market research heavyweights and thought-leaders such as Elizabeth Nelson (founder of Taylor Nelson – now TNS), Jane Frost (CEO of MRS) and Kristin Luck of (President of Decipher), graced this list, as did our very own CEO and Founder, Betty Adamou.

We’re absolutely overjoyed that our tireless work making and campaigning for the use of Games for Research has been recognised in this way, and we congratulate our fellow women and men who are also shaping the future of how we conduct market research.

Read the full list here

Press Coverage of Betty Adamou AMSRS Keynote Presentation

The AMSRS kindly invited our CEO & Founder, Betty Adamou, to provide a Keynote Address providing insight into how our ResearchGames work, with insights drawn from a recent academic case study. Her projection that ‘all research will use games in the future’ was controversial and exciting for the audience, whom for many, were hearing about ResearchGames for the very first time. Adamou was then invited to be part of a panel discussion on where Market Research will be in the next 2-3 years, and the challenges to overcome.

Read the while online magazine article

The Future of Mobile as we see it, featured in Research News

Sue York, co-author of the Handbook of Mobile Research was guest editor in June 2015 for the Research News magazine Mobile Market Research feature.

Research News, based in Australia, asked over 15 market research industry thought-leaders and company head’s to contribute their thoughts on the next 2-3 years of how mobile market research will evolve, and our CEO, Betty Adamou, provided her thoughts on what we will actually mean by ‘mobile market research’ in the future. Mobile research will no longer be confined to mobiles but other technology that is mobile, from GPS Footwear and other Smart Clothing to Augmented and Virtual Reality. Read the full feature and all contributions by clicking below

Read the while online magazine article

Invitation to attend
Number 11 Downing Street

As part of Westminster’s Creative Industries Event, Betty Adamou was invited by local Enfield MP Nick De Bois to attend their event and speak to George Osborne, Chancellor of the Exchequer to discuss her work in innovating Market Research through Games, as well as meet other fantastic entrepreneurs from various industries.

TMRE interviews Betty Adamou as part of their Catalyst for Impact Series

In 2014, our CEO and Founder was invited to be interviewed about how she got started in the Market Research industry, her innovative use of games for research, and what she thinks is next for research and technology combined.

Read the interview

Carrot Pharma interviews Betty Adamou

Carrot Pharma interviewed Betty Adamou, our CEO & Founder, for a 2nd time in January 2014 on her thoughts about how Gamification has evolved for the market research industry and where Gamification has a place in the Healthcare and Pharma space. You can read the full interview here.

Read the interview

Portafolio Newspaper Interviews Betty Adamou


Colombian economics newspaper “Portafolio” interviewed Betty Adamou on how she see’s that games and gamification can be used in market research, and even be used to predict trends using observational methods in game simulations.

Read the interview

RWConnect interviews Betty adamou


Our CEO and Founder Betty Adamou was invited to be interviewed by Tim Macer of Meaning (UK) for RWConnect magazine, to find out more from her and three other young technology entrepreneurs of 2012 about how they got started, and where they see the future of the industry. Other interviewees included Steve August of Revelation and Richard Owen of CrowdLab.

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One of Four 'Researchers of the Future' named by CASRO

At the 38th Annual CASRO Conference in Los Angeles, our CEO and Founder Betty Adamou was nominated by Annie Pettit of Conversition for the title “Researcher of the Future”. The CASRO conference committee then chose the top 4 nominees to attend their panel talk on Friday 10th October in Los Angeles, all gaining the title “Researcher of the Future”.

On nominating Betty for the title, Annie said “Betty is a rare find. At such a young age, she decided hat she needed to rebel against traditional research which had so many weaknesses that were taking so long to be improved. Many researchers think they are working outside the box, but Betty truly is.”

Mr Web tells the world Research Through Gaming has opened!

Ah, memories! Here we were, bright eyed and bushy tailed four years ago now, when we first started Research Through Gaming from our bedroom in North London. How time flies!

Read the article here

Nominated for Pioneering Games in Market Research

In 2013, we received an amazing nomination to win the Ginny Valentine Badge of Courage Award (for the second year in a row!) for Pioneering the use of Gamification in market research.

George Rassias of Ontario Lottery and Gaming Corporation said:

“Betty is truly a pioneer in the field of Gamification Research, as she and her team have built, developed, created and executed Gamification Research in the last 2 years. Betty continues to speak passionately on subject throughout the market research world. helping to ensure Gamification is in the forefront of market research industry. She is an innovate pioneer truly worthy of this award.”

Observation Baltimore

With the launch of our YouTube video showcasing our first ever ResearchGame, the reaction in the industry was astounding. Observation Baltimore used the ResearchGames, titled “Pimple Crisis” to write about how Research Through Gaming are using Games and Gamification in Market Research.
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