We help marketers and researchers discover
genuine emotions and insights by immersing people in
experiential, engaging games.
What are gamed-based research solutions? We’re glad you asked!
Betty Adamou is CEO, Founder & Chief ResearchGame™ Designer at Research Through Gaming. Her research, design, and commercial expertise have secured Betty and RTG multiple awards, and she has been named a revolutionary, influencer, and “1 of 7 women shaping the future of Market Research.” Read about her impressive awards here.
Betty’s pioneering work in game-based research methods, and having invented the methodology of ResearchGames™ has turned of Fortune 500 brands such as VF Corporation, Campbell’s Soup, and Accenture into clients. Meet some of the other experts helping to make Research Through Gaming a success.
The "Triple E Effect"
We tailor-make Games for Research, for Brands.
Better Research. Better Business Decisions.
“We are over the moon and delighted that we found a partner in Betty and the Research Through Gaming team as part of the IMPRINTS Futures academic study.
The quality of their work has been outstanding, and they’ve been incredibly diligent throughout this project. The whole team and I couldn’t be happier. Our respondents clearly loved this format of research which is fantastic.”
– Dr Liesbet van Zoonen, Head of the IMPRINTS Futures project and Dean Graduate School Social Sciences and Humanities, Erasmus University Rotterdam
Our client shared the results from our ResearchGames™ at the Royal United Services Institute & at the Houses of Parliament, and on many more platforms including white papers, and a co-written paper with our Founder, Betty Adamou. Get in touch with us to find out more & read our case-study.
Understand the 3 Pillars of Science behind why we use Games for Research
ISPO 2018 in Munich
From the kind invitation of the European Outdoor Group, we’ve been invited to speak at the 25,000 strong attended ISPO 2018 trade fair and conference in Munich, Germany. We’ll be sharing our award-winning presentation on Apparel Design and Sustainability on Jan 29th from 4pm.
Museum of Brands
If you’re in London on Monday 7th May, why not join us at the Museum of Brands for an evening of fun and learning? We’ve been kindly invited to provide an evening workshop to teach delegates how to Gamify their surveys for better engagement and quality insight. Find out more and purchase your ticket.
Research Through Gaming developed a bespoke ResearchGame for the University of Surrey. Come along to IIeX Europe in Amsterdam to hear our talk. Presented by Michelle Gray from University of Surrey and Betty Adamou from RTG. Find out more here.
Chairing the VR session
at the IMPACT MRS conference
We are delighted to chair the Virtual Reality session at the IMPACT conference in London, with keynote from UsTwo games studio and two cracking client case-studies from Ipsos and Populus. We’re on from 10:45am – come and see us!
Find out more.
Betty has been interviewed more times than she can count, and her invitations to keynote at conferences have allowed her to travel to over 200 different cities around the world. Her developments in game-based research has meant that not only is our work written about in the market research industry, but has reached multi-disciplinary interests in technology, digital games, UX, and more on an international level. Our work has been covered by Colombian newspapers, spoken about on Venezuelan radio stations, and Betty has even been invited to Number 11 Downing Street in Westminster, London (next door to where the UK Prime Minister lives!). Check out more of our press and follow our adventures, on our press page.