We've contributed a wealth of knowledge to the
Market Research Industry on
Game-Based Research Methods.
Read our articles and other publications below
Learning from Maleficent; Communicating changes in the Insights we seek
When you’re working on long-term projects, there can be shifts in the data and insights being sought after, so how do you keep on top of changing demands and avoid a huge Maleficent style faux-pas?
Betty’s 5 top tips for keeping up with clients was published in hard copy of RW Connect magazine in March 2017. You can read the online version by pressing below.
Engaging Millennials in the MR workplace:
Use Game Design thinking
The Market Research industry is concerned about losing its millennial workforce, and wants to know how it can start retaining it. In this article published in IMPACT magazine and on Research-Live.com, Betty tells us to forget the stereotypical bean bags, exposed brick walls, and open planned offices, and instructs us to focus on what really matters: improving the game by engaging our four psychological needs.
Our case-study based paper on two ResearchGames published in Online Research Methods in Russia: Trends & Prospects book
VUE Magazine Feature: The Future of Market Research
by Betty Adamou
Betty’s ideas on the evolution of market research have rocked the industry; from this article came a stream of other invitations to republish this article and for Betty to be interviewed for more details on how she views the future of the research industry – from new methodologies to technological advancements in data collection.
Gamification.Co features our article on
Gamified Surveys for Children
TMRE interviews Betty Adamou as part of their Catalyst for Impact Series
VUE Magazine Featured article: What If We Treated Participants Like Gamers?
When the games and market research industries face the same design, technical and economical hurdles, how and why is it that games provide so much more engagement to players, but researchers still struggle to engage respondents, despite them being paid? Read the widely-read article to find out more.
Carrot Pharma Interview Betty Adamou
CASRO features an extract from Betty Adamou's upcoming book
The Top 10 Things to
Think About when
Setting Up A
Market Research Agency
The Future of
Research Through Gaming
Betty creates a taxonomy of different types of ResearchGames, and discusses the opportunities games can bring clients, respondents and researchers alike in Market Research.