Welcome to Research Through Gaming.

Creating tailor-made Games & Immersive Experiences for Online Research.

Our ResearchGames™ systems and expert knowledge in Games and Gamification has aided Fortune 500 companies, academic institutions and market research agencies in gaining better insights.

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Better Research.
Better Business Decisions.

Accelerate your business through a better understanding of emotional connections and implicit behaviours.

Research Through Gaming uses games to engage people so that you can understand what they think and feel, and what they will do.

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Bespoke AND

As well as creating  tailor-made ResearchGames™, we also have off-the-shelf tools to help you engage with your consumers, faster. All without compromising attention-to-detail, quality or innovation.

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Let's play

Get in touch with us to play a real tailor-made ResearchGame™ and experience the immersiveness of play, narratives and games for research.


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Understand the
3 Pillars of Science
behind why we use
Games for Research

We don’t just make games because they’re fun to play. Read about the Three Pillars of Science behind why we use games, and why they work in online research to bring you better data quality, higher response rates, and allow you to understand the true mind-sets of your customer base.

Read about it here

“I want to thank Betty and her team for a great ResearchGame design. With only a couple of briefing sessions Research Through Gaming was able to capture the essence of what our client (in the fast moving consumer goods segment) wanted to achieve. When looking at the material that you’ve put together the client used words like fantastic, innovative, creative, and said they were keen to take the thinking to the next level. All in all, we had a great experience working together and look forward to collaborating further with this, and many other clients. Two thumbs up to Betty’s team.”

-Patricio Pagani, Company Director at InfoTools

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Latest blogs:

Don’t ask what the future of mobile MR is.

Ask what will BE mobile in the future.

Virtual Reality Example Research Through Gaming BlogOur CEO & Founder Betty Adamou has often written, with accurate predictions, about the future of market research. Now Betty has written a widely-read piece about how we look at mobile Market Research in the future, and calls us to question exactly what we’ll mean by ‘mobile’ in the next 5-10 years. Read the article here.

Latest Blogs:

Interview with Bob Lederer


Bob Lederer, director of RFL Communications, has been a commentator on the market research industry for over 20 years through his various reports and podcasts. In this interview series, our founder Betty Adamou and Lederer discuss advice for research agencies & what’s on the radar for innovation in Market Research. Check it out here.