Welcome to the home of Research Through Gaming, a multi award winning company. We provide market research through the use of online games.
We use game mechanics including narrative, graphics, music & sound effects to create more stimulating & immersive surveys.
Immersive & engaging surveys lead to more honest & in-depth answers, giving you greater accuracy in your results.
Greater accuracy in your results leads to a better understanding of your business.
Need a game for your focus group or online tracker study? We specialise in making Games for Research for quant and qual. We also make games for Researchers so more people can understand how to make research more playful.
We run Introductory and Advanced courses on Games, Gamification and Storytelling through the Market Research Society and The Future Place. Workshops are run by Betty Adamou, Paul McGhie and Will Poynter.
Got a product or service which could use Games and Gamification? Do you require data to help you improve your project? We provide consultancy services in and outside of the market research industry. Talk to us about our webinars, lectures and conference talks too.