We tailor-make
Games for Research,
for Brands.

Our ResearchGames™ have helped brands, including Fortune 500 companies, in gaining better insights.

Innovation is yesterday. This is invention that works and has pushed boundaries.
We know you want your customers to be better engaged in better research. You decided enough is enough with traditional surveys. We know you want better insights and the ‘aha moments’ while receiving high quality and attentive service from the start. We got it all covered. We’re a multiple award-winning company and here to help evolve your business through insights. Get in touch.

Book a demo now

Better Research.
Better Business Decisions.

Accelerate your brand through a better understanding of emotional connections and implicit behaviours.

Our ResearchGames will engage your customers so that you can understand what they think and feel, and what they will do.

And with better nationally representative sample, response rates, completion rates, participant engagement and even better client-side engagement (candidly admitted to us by ALL of our clients!), what’s not to love?

Read our Testimonials

Bespoke AND

As well as creating  tailor-made ResearchGames™, we also have off-the-shelf tools to help you engage with your customers, faster. All with the same research rigour, quality and wow-factor.

Choose from our Avatar Creator Tool™, pre-made Concept & Preference Testing , Employee Engagement tests, Games for Marketing, and more.

Click the link to see all our pre-prepaid platforms and get in touch with us for prices and more.

Find out more

Let's play

Get in touch with us to play a real tailor-made ResearchGame™ and experience the immersiveness of play, narratives and games for research.


Show me the power of play

Understand the
3 Pillars of Science
behind why we use
Games for Research

We don’t just make games because they’re fun to play. Read about the Three Pillars of Science behind why we use games, and why they work in online research to bring you better data quality, higher response rates, and allow you to understand the true mind-sets of your customer base.

Read about it here

“I want to thank Betty and her team for a great ResearchGame design. With only a couple of briefing sessions Research Through Gaming was able to capture the essence of what our client (in the fast moving consumer goods segment) wanted to achieve. When looking at the material that you’ve put together the client used words like fantastic, innovative, creative, and said they were keen to take the thinking to the next level. All in all, we had a great experience working together and look forward to collaborating further with this, and many other clients. Two thumbs up to Betty’s team.”

-Patricio Pagani, Company Director at InfoTools

Read more testimonials

Upcoming event:

“Suspension of Disbelief in ResearchGames”

Our Chief ResearchGame™ Designer and Founder, Betty Adamou, was invited to speak in the ‘Altered Realities‘ series of talks on offer by NewMR on 9th June 2016 . Check out this upcoming event and register  to listen here.

In the press:

Using Game Engagement to keep Millennials in Market Research

Retaining Millennials in Market Research_Game Engagement_Gamification_Betty Adamou

The Market Research industry has been concerned out how it can start retaining its’ millennial workforce. In this article published by IMPACT magazine and now on Research-Live.com, our CEO writes about leaving out the bean-bags and starting to focus on what matters: improving the game. Read the article here.

Latest News:

Young Entrepreneur Club initiative launched by RTG!

At Research Through Gaming, we are extremely passionate about instilling a sense of entrepreneurial spirit in under 18’s. We’re working with schools to bring a 10 week (game-based, of course!) club to London schools. Read the news here.

Academia & RTG:

Our ResearchGame client case-study published in Online Research Methods book & gets Russian translation

Research Through Gaming developed 2 bespoke ResearchGames for our academic client IMPRINTS Futures. Our case-study based paper, which has been invited for keynote at several events, had been requested for publication in the 2016 Online Research Methods book. The book is now available for download and purchase in Russian.