Why ask when you can observe?
We make Games as experiential and immersive simulations
for context-based insight.
Watch our keynote presentation at UX.LIVE! (26 mins)
“We are over the moon and delighted that we found a partner in Betty and the Research Through Gaming team as part of the IMPRINTS Futures academic study.
The quality of their work has been outstanding, and they’ve been incredibly diligent throughout this project. The whole team and I couldn’t be happier. Our respondents clearly loved this format of research which is fantastic.”
– Dr Liesbet van Zoonen, Head of the IMPRINTS Futures project and Dean Graduate School Social Sciences and Humanities, Erasmus University Rotterdam
Our client shared the results from our ResearchGames™ at the Royal United Services Institute & at the Houses of Parliament, and on many more platforms including white papers, and a co-written paper with our Founder, Betty Adamou. Get in touch with us to find out more & read our case-study.
Betty won Best Newcomer award at IMPACT MRS Annual Conference for her presentation on Fashion Sustainability using ResearchGames.
Betty shared the work we did with Fortune 500 company, VF Corporation (VFC) where we designed & developed a ResearchGame for their Lucy activewear brand. What we found was that we weren’t just helping Lucy customers design their ideal clothing and helping the Lucy team gain valuable insights, we were also using the ResearchGame to help fashion sustainability by paving the way for waste reduction in apparel development. Read tour blog about this award here and get in touch to hear more about this case-study.
In the press:
Using Game Engagement to keep Millennials in Market Research
The Market Research industry is concerned about losing its millennial workforce, and wants to know how it can start retaining it. In this article published in IMPACT magazine and on Research-Live.com, Betty tells us to forget the stereotypical bean bags, exposed brick walls, and open planned offices, and instructs us to focus on what really matters: improving the game by engaging our four psychological needs. Read the article here.
Academia & RTG:
Our ResearchGame client case-study published in Online Research Methods book & gets Russian translation
Research Through Gaming developed 2 bespoke ResearchGames for our academic client IMPRINTS Futures. Our case-study based paper, which has been invited for keynote at several events, had been requested for publication in the 2016 Online Research Methods book. The book is now available for download and purchase in Russian.
Play this webinar presented by Betty:
“The Gargantuan Differences between Games & Gamification for online research”
Betty Adamou was invited to speak in the ‘Life of the Cutting Edge of New Market Research‘ series of talks on offer by NewMR on 22nd September 2015 . Although this webinar is over 2 years old, Betty’s teachings are still valued to this day, as so many researchers still don’t realise there is a difference between games and gamification and how that can affect respondent participation and results. Check out her webinar here.
Betty has been interviewed more times than she can count, and her invitations to keynote at conferences have allowed her to travel to over 200 different cities around the world. Her developments in game-based research has meant that not only is our work written about in the market research industry, but has reached multi-disciplinary interests in technology, digital games, UX, and more on an international level. Our work has been covered by Colombian newspapers, spoken about on Venezuelan radio stations, and Betty has even been invited to Number 11 Downing Street in Westminster, London (next door to where the UK Prime Minister lives!). Check out more of our press and follow our adventures, on our press page.