by admin | Nov 14, 2013 | Creativity, Design, Innovation, Market Research, User Experience |
Freshness Burger is a company in Japan, which noted a culturally significant marketing gap, and took a very creative approach to fixing their unique problem. The video below will provide some insight into the issue as well as detail Freshness Burger’s innovative...
by admin | Nov 13, 2013 | Conference Talk, Innovation, Market Research, User Experience |
Before being invited to speak at the UCD 2013 Conference, in truth, I hadn’t even heard of it. I didn’t even realise a whole conference could be dedicated to User Centred-Design or ‘UX’ design (User eXperience). But I am so glad that I attended...
by admin | Nov 13, 2013 | Design, Gamification |
By Paul McGhie Guess who’s back? Back again? Shady’s back, tell a friend… about his new gamification marketing campaign. Okay, not quite so catchy as the original song, at least, not lyrically, but as October 29th, Eminem launched what can only be...
by admin | Nov 13, 2013 | Games, Lectures, Market Research |
On 17th September, our CEO and Founder Betty Adamou gave a lecture with NewMR.org on an Introduction to Gamification Reseach with a case-study taken directly from a major project we worked on here at RTG with our academic client, IMPRINTS Futures. In this lecture,...
by admin | Nov 7, 2013 | Innovation, Market Research, User Experience |
By Paul McGhie The Immersive Cocoon is a concept product designed by NAU. The company states that the goal of the project is to ‘push the envelope and provoke a new conception of interface technology’. The Immersive Cocoon is a digital environment which NAU describes...
