by admin | Nov 14, 2013 | Creativity, Design, Innovation, Market Research, User Experience |
Freshness Burger is a company in Japan, which noted a culturally significant marketing gap, and took a very creative approach to fixing their unique problem. The video below will provide some insight into the issue as well as detail Freshness Burger’s innovative...
by admin | Nov 13, 2013 | Design, Gamification |
By Paul McGhie Guess who’s back? Back again? Shady’s back, tell a friend… about his new gamification marketing campaign. Okay, not quite so catchy as the original song, at least, not lyrically, but as October 29th, Eminem launched what can only be...
by admin | Oct 31, 2013 | Design, Games, Innovation, Market Research |
By Paul McGhie It’s no secret that I am a horror fan – I’m currently making a horror film, for starters. So when I was asked to put together a gamified ad campaign for Research Through Gaming earlier this year, I found my love of horror coming to the...
by admin | Oct 23, 2013 | Design |
By David Wisniowski Data visualization and storytelling have always been key pillars of the market research industry. As a student, many of my classes were focused on interpreting data into a story, and visualizing that story for prospective clients. There are some...
by admin | Oct 21, 2013 | Design, Engagement, Games, Market Research, Role Playing |
By David Wiszniowski This is the third and final entry of a series of blogs in which I focus on the semiotics associated with the different generations of Microsoft’s Xbox. This blog concerns the latest Xbox to hit the market, the Xbox One. If you haven’t read the...
by admin | Oct 20, 2013 | Creativity, Design, Engagement, Games, Market Research |
By David Wiszniowski This is the second entry in a trilogy of blogs (first one posted here) examining the different generations of the Xbox through a semiotic lens. This entry in concerned with the Xbox 360. Part Two: The Xbox 360 The Xbox 360 was released November...
