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Pretty Womans’ Social Faux-Pas: Using Music to Elicit Better Recall

by admin | Jul 20, 2012 | Innovation, Market Research | 0 comments

If you’ve ever seen Pretty Woman with the gorgeous Julia Roberts, you will remember that moment when Richard Gere takes her to the opera. She is so overcome with emotion listening to the opera that she cries and then, after a standing ovation, proceeds to tell...

Creativity: Flick the Switch in 2012

by admin | Jun 2, 2012 | Games, Gamification, Innovation, Market Research | 0 comments

Jan 27, 2012 by Betty_Adamou On February 4th 2010, which seems like a lifetime ago now, I remember commenting on a Research Live article. There were several key figures who had summed up in one word what they thought Market Research would ‘be’ in 2010. Some people...
An Introduction to Market Research: An Evolving Map

An Introduction to Market Research: An Evolving Map

by admin | May 25, 2012 | Engagement, Innovation, Market Research | 0 comments

Jun 24, 2011 Betty_Adamou Many of you reading will be like me, finding yourself working in MR, happy working in MR, but had no idea how big the industry was before you entered, and growing up aspiring to work in something completely unrelated! The infographic below...

What is Gamification?

by admin | May 25, 2012 | Games, Gamification, Innovation, User Experience | 0 comments

Written by Betty Adamou August 2, 2011 If you are like most people you’ve probably arrived at this page in the hope of finally being able to understand what this word (which doesn’t quite sound like a real word) ‘Gamification’ means and are wondering why you’ve...

Learning How To Drive Through Gamification

by admin | Oct 25, 2011 | Games, Gamification, Innovation | 0 comments

Written by Betty Adamou October 25, 2011 To drive, I am told, can give a wonderful sense of freedom to the driver. Many believe the car is an extension of the self, in which the vehicle is accessorized in a way which reflects the owner. Unfortunately, I have never had...

The Future of Research Through Gaming

by admin | Apr 13, 2011 | Avatars, Games, Gamification, Innovation, Market Research | 0 comments

The below article was said by Adam Warner, the Research World Connect Editor, to be the websites most read article, which is where this first appeared. We thank RW Connect for allowing us to share this piece here. To view this article on RWConnect, please click here....
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