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UCD Conference Summary: Experience, Meaning, Psychology, Serendipity & The Future

by admin | Nov 13, 2013 | Conference Talk, Innovation, Market Research, User Experience | 0 comments

Before being invited to speak at the UCD 2013 Conference, in truth, I hadn’t even heard of it. I didn’t even realise a whole conference could be dedicated to User Centred-Design or ‘UX’ design (User eXperience). But I am so glad that I attended...
Introduction to Gamification Research: Betty’s Guest Lecture on Radio NewMR

Introduction to Gamification Research: Betty’s Guest Lecture on Radio NewMR

by admin | Nov 13, 2013 | Games, Lectures, Market Research | 0 comments

On 17th September, our CEO and Founder Betty Adamou gave a lecture with NewMR.org on an Introduction to Gamification Reseach with a case-study taken directly from a major project we worked on here at RTG with our academic client, IMPRINTS Futures. In this lecture,...
Future Technology Watch: The ‘Immersive Cocoon’ Experience

Future Technology Watch: The ‘Immersive Cocoon’ Experience

by admin | Nov 7, 2013 | Innovation, Market Research, User Experience | 0 comments

By Paul McGhie The Immersive Cocoon is a concept product designed by NAU. The company states that the goal of the project is to ‘push the envelope and provoke a new conception of interface technology’. The Immersive Cocoon is a digital environment which NAU describes...
Halloween,  Zombies & Making Games: A Usual Day At Research Through Gaming

Halloween, Zombies & Making Games: A Usual Day At Research Through Gaming

by admin | Oct 31, 2013 | Design, Games, Innovation, Market Research | 0 comments

By Paul McGhie It’s no secret that I am a horror fan – I’m currently making a horror film, for starters. So when I was asked to put together a gamified ad campaign for Research Through Gaming earlier this year, I found my love of horror coming to the...
Semiotic Analysis: Xbox One Branding

Semiotic Analysis: Xbox One Branding

by admin | Oct 21, 2013 | Design, Engagement, Games, Market Research, Role Playing | 0 comments

By David Wiszniowski This is the third and final entry of a series of blogs in which I focus on the semiotics associated with the different generations of Microsoft’s Xbox. This blog concerns the latest Xbox to hit the market, the Xbox One. If you haven’t read the...
Semiotic Analysis: X Box 360

Semiotic Analysis: X Box 360

by admin | Oct 20, 2013 | Creativity, Design, Engagement, Games, Market Research | 0 comments

By David Wiszniowski This is the second entry in a trilogy of blogs (first one posted here) examining the different generations of the Xbox through a semiotic lens. This entry in concerned with the Xbox 360. Part Two: The Xbox 360 The Xbox 360 was released November...
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