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Batkid: How A City Used Role-Play To Engage The World

Batkid: How A City Used Role-Play To Engage The World

by admin | Nov 19, 2013 | Role Playing | 0 comments

The Make-A-Wish Foundation, one of the greatest humanitarian initiatives on the planet, has always been highly regarded for the life-changing work they do. This time though, the organization has truly outdone itself, and it has used the gaming mechanism of role-play...
Semiotic Analysis: Xbox One Branding

Semiotic Analysis: Xbox One Branding

by admin | Oct 21, 2013 | Design, Engagement, Games, Market Research, Role Playing | 0 comments

By David Wiszniowski This is the third and final entry of a series of blogs in which I focus on the semiotics associated with the different generations of Microsoft’s Xbox. This blog concerns the latest Xbox to hit the market, the Xbox One. If you haven’t read the...

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