Betty Adamou, our CEO & Founder, was named one of seven women shaping the future of market research, along with research experts like Jane Frost from the Market Research Society and Elizabeth Nelson, co-founder of Taylor Nelson (now TNS).
“Adamou is renowned in the industry for Research Games – a term she coined herself. A frequent conference speaker and writer, she’s shared her work on games and research at countless market research events worldwide, inspiring the industry at large to appreciate the benefits of adopting this approach.”