Semiotic Analysis: Xbox One Branding

Semiotic Analysis: Xbox One Branding

By David Wiszniowski This is the third and final entry of a series of blogs in which I focus on the semiotics associated with the different generations of Microsoft’s Xbox. This blog concerns the latest Xbox to hit the market, the Xbox One. If you haven’t read the...
Semiotic Analysis: X Box 360

Semiotic Analysis: X Box 360

By David Wiszniowski This is the second entry in a trilogy of blogs (first one posted here) examining the different generations of the Xbox through a semiotic lens. This entry in concerned with the Xbox 360. Part Two: The Xbox 360 The Xbox 360 was released November...
Semiotic Analysis: The X Box Brand

Semiotic Analysis: The X Box Brand

By David Wiszniowski I’d like to preface this entry by stating that this is the first of a three part blog discussing the changes of the Xbox, Xbox 360 and now the Xbox One. I would like to thank Dr. Charles Leech (Ph.D. Semiotics), Partner at ABM Research Ltd, for...
Augmented Reality: The Future of Research

Augmented Reality: The Future of Research

By David Wiszniowski Kia has recently introduced an advertisement working in tandem with (a great) Australian company, Explore Engage. Explore Engage has created some amazing and interactive augmented reality campaigns for companies like McDonald’s, Paramount, Sony,...