Augmented Reality: The Future of Research

Augmented Reality: The Future of Research

By David Wiszniowski Kia has recently introduced an advertisement working in tandem with (a great) Australian company, Explore Engage. Explore Engage has created some amazing and interactive augmented reality campaigns for companies like McDonald’s, Paramount, Sony,...
Top 5 Technologies which can Revolutionize Market Research

Top 5 Technologies which can Revolutionize Market Research

Over the past six months, I’ve looked at quite a revolutionary software and hardware systems that are expected to launch in the in the next few years and are in development already, even at beta stage. Although not specifically designed for market research,...
Foursquare: Gamification Going Awry?

Foursquare: Gamification Going Awry?

During a recent meeting with the creator of a new social networking app, it was revealed to us that within the higher ranks of Foursquare, gamification was now looked upon as ‘so 2009’ and they were moving away from it. This would appear to fall in line...
Re-Mission 2: Games Used in Cancer Treatment

Re-Mission 2: Games Used in Cancer Treatment

Continuing the theme of games tailored for healthcare that I discussed in my last post, this time I want to take a look a Re-Mission 2; designed to get young cancer suffers engaged and educated about the treatment they’re taking. The original Re-Mission video...