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Research Through Gaming Two Years Old Today!

Research Through Gaming Two Years Old Today!

by admin | May 17, 2013 | Games, Gamification, Market Research | 0 comments

We’ve grown a lot in the last 2 years, and anyone who knows about us and has been following our progression will know what we’ve been up to and our achievements. But this blog isn’t going to be a ‘big up’ to ourselves. Of course...
Toys, play and how children can speak up without 10 point scales

Toys, play and how children can speak up without 10 point scales

by admin | May 15, 2013 | Games, Gamification | 0 comments

We like what we like. That’s usually how it goes, but when somebody asks you why you like it – that question can either stop you in your tracks to deeply ponder all the intricate reasons that you like something, or the answer can instinctively rise fast above like a...

Creativity: Flick the Switch in 2012

by admin | Jun 2, 2012 | Games, Gamification, Innovation, Market Research | 0 comments

Jan 27, 2012 by Betty_Adamou On February 4th 2010, which seems like a lifetime ago now, I remember commenting on a Research Live article. There were several key figures who had summed up in one word what they thought Market Research would ‘be’ in 2010. Some people...

‘Gamification Graduation’ and other University Course-Games

by admin | May 25, 2012 | Gamification | 0 comments

Written by Betty Adamou October 17, 2011 I was thinking not so long ago, how most people I have met in Market Research just ‘found themselves’ in the industry without growing up aspiring to be researchers or indeed taking any University courses to qualify them and...

What is Gamification?

by admin | May 25, 2012 | Games, Gamification, Innovation, User Experience | 0 comments

Written by Betty Adamou August 2, 2011 If you are like most people you’ve probably arrived at this page in the hope of finally being able to understand what this word (which doesn’t quite sound like a real word) ‘Gamification’ means and are wondering why you’ve...

Helping Researchers Design ResearchGames Through Gaming: Play “20 for 20”

by admin | May 25, 2012 | Avatars, Games, Gamification, Market Research | 0 comments

I carry out workshops on gamification for the MRS in London and just a couple of months ago ran one in Toronto for NetGain. The delegates who attend are all researchers in some capacity or another. Some of the delegates have no idea about what gamification is before...
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