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Semiotic Analysis: The X Box Brand

Semiotic Analysis: The X Box Brand

by admin | Oct 19, 2013 | Design, Engagement, Market Research, User Experience | 0 comments

By David Wiszniowski I’d like to preface this entry by stating that this is the first of a three part blog discussing the changes of the Xbox, Xbox 360 and now the Xbox One. I would like to thank Dr. Charles Leech (Ph.D. Semiotics), Partner at ABM Research Ltd, for...
Augmented Reality: The Future of Research

Augmented Reality: The Future of Research

by admin | Oct 10, 2013 | Design, Engagement, Gamification, Market Research | 0 comments

By David Wiszniowski Kia has recently introduced an advertisement working in tandem with (a great) Australian company, Explore Engage. Explore Engage has created some amazing and interactive augmented reality campaigns for companies like McDonald’s, Paramount, Sony,...
Research Students will know Game design for Surveys: What this means for Market Research

Research Students will know Game design for Surveys: What this means for Market Research

by admin | Aug 29, 2013 | Design | 0 comments

Next week, David Wiszniowski from the Georgian College Research Analyst Program in Canada will be joining Research Through Gaming as part of his 3 month internship, but I’m not writing about this to brag (because he is a great student)- but this is more about...
Top 5 Technologies which can Revolutionize Market Research

Top 5 Technologies which can Revolutionize Market Research

by admin | Aug 16, 2013 | Design, Engagement, Gamification | 0 comments

Over the past six months, I’ve looked at quite a revolutionary software and hardware systems that are expected to launch in the in the next few years and are in development already, even at beta stage. Although not specifically designed for market research,...
Entries Are In For The #MRXVineComp!

Entries Are In For The #MRXVineComp!

by admin | Mar 3, 2013 | Design, Market Research | 0 comments

With the #MRXVineComp closing MONDAY 25th March (midnight GMT, you still have time!) we’ve got together the 10 entries we’ve had in so far. AND the #MRXVine Comp has been #1 in the Top 10 most retweeted #MRX tweets according to Jeffrey...
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